Director, AdTech

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Date: Jul 16, 2026

Location: Chicago, IL, US, 60607

Company: McDonald's Corporation

Company Description: 

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world. 

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements. 

Department Overview

McDonald’s marketing department is standing up a team to better leverage our scale and unlock sustainable value for our company and communities.  We are transforming our Marketing capabilities, processes, solutions, and ways of working to create One McDonald’s Way of Marketing.

This role presents an exceptional career opportunity to be a part of this journey as the Lead for the Advertising Technology solutions

Duties

  • Serve as the Product Owner and strategic lead for core AdTech platforms, governing the roadmap to drive capability enhancements, data consistency, and scalable architecture aligned to enterprise standards
  • Partner closely with McDoanld’s Marketing, Media, Consumer Engagement, IT, Data & Analytics, Finance, Legal, and regional business stakeholders to understand business objectives, customer needs, and regulatory requirements, translating them into prioritized platform capabilities.
  • Collaboarate and where pporprate manage McDoanld’s Marketing agencies to drive ad tech capability and optimizations
  • Translate marketing and business requirements into clear technical and functional specifications, ensuring seamless integration across the AdTech ecosystem
  • Own and manage the Adtech product lifecycle, including roadmap definition, backlog prioritization, vendor coordination, release planning, and value realization based on business impact, risk, and resource constraints.
  • Lead the operating model development, deployment and adoption of new Adtech capabilities, ensuring effective change management, user enablement, and measurable improvements in marketing effectiveness, efficiency, and personalization.
  • Conduct regular platform and capability reviews to assess performance, scalability, data quality, and alignment with evolving marketing, customer experience, and privacy requirements.
  • Oversee platform upgrades, patches, integrations, and regression testing in partnership with enterprise technology teams and external vendors.
  • Contribute to the development of governance standards for data quality, platform usage, and compliance (e.g., privacy, security) across the Adtech landscape.
  • Devlelop financial models for cost recovery that can scale and be easily adopted across markets

Qualifications

  • Bachelor’s degree or equivalent experience
  • 7+ years of relevant experience in Marketing Technology, Media Operations Technology, Digital Platforms, or Marketing Operations, including ownership of enterprise-scale platforms (e.g., CRM, CDP, marketing automation, DAM, analytics). Direct and hands on experience with marketing technologies related to media stratetgy, buying and activation preferred
  • 5+ years of experience leading teams, including external agency partners and complex portfolios, and delivering multi-workstream initiatives in a matrixed, global environment.
  • Demonstrated ability to gather and synthesize stakeholder requirements and translate them into scalable, technology-enabled marketing solutions.
  • Proven experience influencing senior leadership and driving alignment across marketing, technology, data, and business partners.
  • Strong understanding of modern Martech/Adtech architectures, data flows, integration patterns, and vendor ecosystems.
  • Strong foundation in:  Marketing Technology Strategy, Product Management, Systems & Platform Optimization, Data & Analytics Enablement, Executive Communication, Stakeholder Management, and Program / Project Leadership

Compensation

Bonus Eligible: Yes

Long - Term Incentive: Yes

Benefits Eligible: Yes

Salary Range

The expected salary range for this role is $178,121 - $222,651 per year
 
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Additional Information: 

Benefits eligible: This position offers health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance. 

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance. 

Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan. 

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis. 

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 

Nothing in this job posting or description should be construed as an offer or guarantee of employment. 


Nearest Major Market: Chicago