Director, U.S. Media

Department Overview

The Customer Engagement and Experience team nurtures profitable customer relationships through meaningful engagements and seamless experiences by leveraging data, innovation, and technology.

Duties

The Media Director, Menu & Investment is a senior leader on the U.S. Media team responsible for connecting marketplace intelligence, portfolio investment strategy, and high-impact campaign planning to drive business and brand outcomes. This leader oversees portfolio investment, menu, sports, multicultural media, marketplace and agency partnerships, and budget stewardship.

The role also leads and develops a team of media experts and partners across the organization, Owner/Operator community, agencies, and media platforms to deliver against enterprise priorities.

In this role, you will:

Lead the Menu & Investment pillar

• Lead and develop a team of media experts, establishing clear priorities, decision rights, and ways of working across the pillar.
• Create an inclusive, high-performing team environment that builds strategic, investment, marketplace, and campaign-planning capability.
• Connect Menu & Investment priorities with the broader U.S. Media operating model, including Brand & Planning and Value & Local.

Own portfolio investment strategy and stewardship

• Lead investment strategy for national U.S. paid media across channels and campaigns.
• Oversee portfolio allocation, budget management, optimization, and stewardship to maximize effectiveness across the media portfolio.
• Translate business priorities, audience insights, performance data, and marketplace dynamics into clear investment recommendations for senior leaders and Owner/Operator stakeholders.

Shape marketplace partnerships and agency relationships

• Lead the strategic approach to Upfronts, joint business partnerships, and priority marketplace relationships.
• Identify and test high-impact media opportunities with agency and platform partners, balancing innovation, business impact, and financial discipline.
• Guide agency relationships, expectations, and performance to ensure strong strategic work, integrated delivery, and accountable execution.

Lead Menu, saliency, sports, and multicultural media

• Oversee national Menu campaigns from brief through planning, purchase, optimization, and performance assessment.
• Advance saliency and sports media strategies that connect investment choices to brand and business priorities.
• Guide omnichannel multicultural media campaigns in partnership with multicultural agencies and cross-functional activation and communications teams.
• Ensure campaign plans are audience-led, channel-integrated, operationally executable, and designed with clear learning agendas.

Drive integration, learning, and influence

• Partner closely with Marketing, Finance, Insights, Analytics, Operations, Legal, Procurement, and agency teams to align strategy and execution.
• Use performance signals, portfolio learning, and marketplace intelligence to improve future planning and investment decisions.
• Serve as a trusted media subject-matter expert with Owner/Operator groups and senior stakeholders.
• Communicate complex tradeoffs and recommendations with clarity, balancing short-term campaign needs with long-term portfolio health.

Qualifications

• Significant experience leading media investment, strategy, planning, or marketplace partnerships for a large consumer brand, agency, or media organization.
• Demonstrated ability to lead complex, cross-channel media portfolios and make sound investment decisions at scale.
• Deep working knowledge of the media marketplace, including video, digital, social, audio, sports, multicultural media, and emerging channels.
• Experience leading agencies, negotiating or shaping strategic partnerships, and working across matrixed organizations.
• Proven people leadership, with the ability to set direction, develop talent, and build an inclusive, accountable team culture.
• Ability to communicate clearly and influence senior leaders and varied stakeholder groups, including translating complex investment decisions into clear, actionable recommendations.
• Strong financial and analytical orientation, with experience managing budgets, assessing performance, and applying learning to future decisions.
• Bachelor’s degree or equivalent relevant experience.

Compensation

Bonus Eligible: Yes

Long - Term Incentive: Yes

Benefits Eligible: Yes

Salary Range

The expected salary range for this role is $168,212.00 - $210,265.00 per year
 
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.