Manager, Campaigns

Company Description: 

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world. 

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements. 

Department Overview

The Global Brand Team is the creative engine behind McDonald's. We shape the brand’s voice and vision across every consumer touchpoint—whether someone is scrolling through the app, walking into a restaurant, or seeing a campaign for the first time. Our team doesn’t just protect the brand; we continuously evolve and elevate it.

What makes this team exciting

• Global impact — Our work sets the tone for markets around the world, influencing how millions of people experience the brand every day through global campaigns and partnerships.

• Creative stewardship — We're the guardians of the brand’s identity, ensuring every message, design, and experience feels unmistakably “us.”

• Cross‑functional collaboration — We partner with Digital, Menu, Comms, Operations, and partner agencies to bring big ideas to life across all products and platforms.

• Campaign leadership — From concept to execution, we drive the development of global campaigns that inspire markets and spark cultural conversation.

• End‑to‑end influence — Whether it’s a new product launch, a restaurant experience, or a digital innovation, our team shapes the creative expression behind it.

 

 

 

 

Responsibilities

• Lead the creation of breakthrough integrated marketing campaigns, steering the full IMC development process to bring globally resonant ideas to life.

• Produce world‑class creative assets that set the standard for markets worldwide and fuel cohesive, high‑impact global campaigns.

• Partner with the go-to-market team to build programs that markets can easily adopt, adapt, and activate with confidence and consistency.

• Work closely with the Partnerships team to nurture key relationships, unlock new opportunities, and ensure seamless alignment throughout campaign development.

• Work hand‑in‑hand with leadership on high‑visibility strategic initiatives—such as the evolution of our restaurant experience, category strategies, and other brand‑defining projects that shape the future of the business.

Qualifications

• You bring a sharp creative instinct and the ability to turn feedback into culturally resonant ideas that move the brand forward. You understand consumers deeply—how they think, what they care about, and how culture and social shape their choices. Curiosity drives you, and you’re comfortable navigating ambiguity, exploring new angles, and pushing past the obvious to find what’s fresh.

  You’re fluent in digital culture and today’s social behaviors, with a clear sense of what sparks engagement and relevance. You think globally, understand how to work across markets, and can simplify complexity into clear strategic direction. You influence through strong storytelling—whether you’re partnering with cross‑functional teams or collaborating with senior leaders.

  Experience with the McDonald’s ecosystem is a major plus, along with a genuine passion for our customers and the diverse needs they bring. You thrive in fast‑moving environments, stay agile as priorities shift, and get energized by breakthrough creativity that solves real brand and business challenges.

Compensation

Bonus Eligible: Yes

Long - Term Incentive: Yes

Benefits Eligible: Yes

The position offers health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance. 

Salary Range

The expected salary range for this role is $115,872 - $173,808 per year
 
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Additional Information: 

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis. 

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 

Nothing in this job posting or description should be construed as an offer or guarantee of employment.