Manager, Consumer Insights
Date: Aug 13, 2025
Location: Chicago, IL, US, 60607
Company: McDonald's Corporation
Company Description:
McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.
At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.
Department Overview
The mission of Global Strategic Insights is to connect human truth with business strategy to drive growth. The Manager, Innovation Insights, will be responsible for coordinating and managing the insight for identifying and validating Innovation opportunities utilising foundational tools (Menu Architecture, Customer Journeys Insights, Occasion segmentation), continuous sources as well as foresight. They will work closely with a range of stakeholders across Marketing, Digital and the newly formed Restaurant Experience team, incorporating Strategic Innovation & Planning, Category Management, Restaurant Design, Restaurant Development, Operations and Supply Chain to identify innovation opportunities that unlock step changes in Customer Experience (CX) and Employee Experience (EX) and support teams as they innovate and validate solutions.
Duties
This role will report directly into the Director of Innovation Insights & Foresight with a dotted line to the Senior Director of Human and Innovation Insights
Key Responsibilities:
- Synthesize insight from foundational tools (e.g. Menu Architecture, Customer Journey Insights, Occasion segmentation), continuous sources (Market data, CSAT, Brand Equity Tracker) and when relevant execute fresh research, to identify and prioritize a pipeline of innovation opportunities – focused on the most valuable problems to solve to unlock step changes in Customer Experience and Employee Experience
- Partner with the Foresight Manager to ensure that prioritized innovation efforts address key consumer shifts
- Partner with stakeholders across the Global Restaurant Experience to develop and execute learning plans that support the development, testing and validation of solutions that address innovation opportunities - with a particular focus on CX, EX and the Beverages Category
- Own the Global Digital and Value Tracker aimed at providing a consistent measurement of how consumers are engaging with priority platforms and features
- Manage relationships with existing insight vendors, work to continuously improve efficiency and value of existing tools, act as an advocate for agile insights tools & methodologies and where relevant identify more effective and agile innovation research methodologies to employ
Qualifications
- Degree in business, ideally with marketing/consumer research qualification
- 5+ years of experience in consumer insights roles either client-side or agency-side, proficient with a range of qualitative and quantitative research methodologies and tools
- Strong data and analytics toolkit
- Expertise identifying and solving consumer-centric problems; proficiency in creating methods to address current and future customer needs through insights
- Expertise working with customer data, including sourcing, analyzing, and shaping customer data to form actionable business strategies
- Strong commercial acumen, experience in using commercial data and working with commercial teams to identify and size opportunities. Strong understanding of market insight data.
- Ability to work in a complex decentralized organization and influence diverse functional partners towards decision and action.
- Track record of turning insights into action within organizations
- Comfortable with agile ways of working
- Strong verbal & written communication skills – ability to communicate complex messages in a simple way and influence
- Strong collaborator, able to develop relationships and work across borders, demonstrate empathy and respect for different cultures (active listening)
- Open and curious to stay up to date with the evolution of the world
- Independent and highly accountable with an ability to multi-task in a fast-moving environment
- Can challenge conventional thinking
Compensation
Benefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
Salary Range
The expected salary range for this role is $98,140.00 - $125,130.00 per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.
Additional Information:
Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.
Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.
Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.
McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.
McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.
Nearest Major Market: Chicago