Manager, MarTech
Date: Jun 19, 2025
Location: Chicago, IL, US, 60607
Company: McDonald's Corporation
Company Description:
McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.
At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.
Role Description
We are seeking a Manager, MarTech to help embed the overall MarTech vision and marketer capabilities into our markets around the Globe by enhancing how we transform and drive change and adoption across people, process and technology to maximize the return on our investments. The Manager will be responsible for influencing and supporting the MarTech team, along with other Global Marketing teams to ensure a common understanding and adoption across our marketers and agency partners.
This role will report directly to the Sr. Manager, MarTech.
Key Responsibilities
- Defining mid- and long-term impact of our MarTech and Data priorities across people, process and technology in market
- Lead change management plans and training programs for the Global MarTech team in partnership with Global Change Management, archOS, Learning + Development and Digital Product teams
- Partner with market leads and Market Activation Team to understand market utilization of current capabilities, people and process gaps, and identify opportunities
- Orchestrate and lead MarTech upskilling curriculum across our markets for both internal and external partners as we continue to roll out new capabilities
- Heavy partnership and stakeholder management with Digital Product team (Engage) on roadmaps and impact to markets as we propose market sequencing plans
Qualifications
- Bachelor's degree and 3+ years of Marketing, CRM, Marketing Technology and/or Data-Driven Marketing experience
- Expertise in the digital marketing and/or marketing operations
- Experience with relevant digital marketing technologies (customer data platforms, customer engagement platforms, offer creation, content management systems, workflow management)
- Experience in capability deployment, marketer training, and change management
- Strong story telling capabilities to align across strategic initiatives
- Exceptional written and verbal communication skills, with ability to simplify complex technical capabilities into marketer friendly language
- Leveraging data and technology in delivering personalized experiences
- Owned and paid media orchestration and the role of first party data
- Understand end-to-end data and data and platform capabilities
- Strong project management skills, ability to prioritize across teams and competing prioriites in a fast-pace environment
- Strong focus and empathy for our markets and marketer needs
Compensation
Bonus Eligible: Yes
Long - Term Incentive Eligible: Yes
Benefits Eligible: Yes
Salary Range
Salary Ranges- $98,140.00 - $143,900
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.
Additional Information:
Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.
Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.
Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.
McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.
McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.
Nearest Major Market: Chicago