Manager, Media

Company Overview

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. As the global leader in the food service industry, our legacy of innovation and hard work continues to drive us.

From drive thru updates to delivery to mobile order and pay, we are innovating quickly and growing. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

We are enjoying the flexibility of a hybrid work model, in which employees spend part of their week connecting with co-workers in our state-of-the-art headquarters.

We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone. We are interested in people who enhance our company culture: Does this role interest you? We encourage you to apply even if you don’t meet every single requirement!

Job Description

The Customer Engagement and Experience team nurtures profitable customer relationships through meaningful engagements and seamless experiences by leveraging data, innovation, and technology.  

Within the Customer Engagement and Experience team, the US Media team oversees McDonald’s US media strategy and customer data strategy to maximize the return on marketing in our paid channels. The team is responsible for leading and optimizing McDonald’s media investments to drive brand awareness, affinity and guest counts through delivery of best-in-class media strategies.

In the Manager, Media and Customer Data Strategy role, you will contribute in the following ways: 

• Lead and execute the strategy and planning for the Always-On Audience Led line on our marketing calendar
• Define and implement our customer data and audience strategy in partnership with marketing strategy, data-led partnership lead, and local COE
• Continue to develop role of channel, working cross functionally with GTM lead and Local lead to ensure proper implementation
• Support Go-To-Market Director and media team in building and implementing the media strategies for retail calendar lines. 

Qualifications

• Bachelor’s Degree in Marketing or Business, or related field
• Minimum of 5+ years of experience in marketing or a related field
• Agency or agency management experience is a plus  
• Strong leadership capabilities, including the ability to adapt to various stakeholder groups.
• Ability to contribute to, collaborate with, influence, and frequently lead cross-functional teams
• Experience working in a sophisticated, global, matrixed organization
• Strong influence across all levels within the system 
• Ability to manage multiple complicated projects with varying stage gates and timelines

Compensation

Bonus Eligible: Yes

Long - Term Incentive Eligible: Yes

Benefits Eligible: Yes

Salary Range

Salary Ranges-$112,860.00 - $143,900.00