Manager, Value Marketing
Date: Nov 3, 2025
Location: Chicago, IL, US, 60607
Company: McDonald's Corporation
Company Description:
McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.
At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.
Department Overview
The U.S. Marketing Value and Affordability team at McDonald’s is responsible for creating short-term and long-term strategies, in partnership with Revenue Growth Management, to drive business growth and engage with our consumers through consistent, compelling value. The Local and Digital Value team provides strategic guidance on local value and affordability marketing support that complements our national strategy, defines the national digital value strategy, and supports the development and optimization of local digital offers to ensure relevance and impact across all customer touchpoints.
Duties
The Manager, U.S. Value & Affordability Marketing, Local & Digital Value will be responsible for…
- Supporting development of the national Digital Value strategy to support our national and local affordability strategy and promotions; including evaluating business impact
- Working collaboratively with the Digital team to optimize value offers and execute strategy as one aligned, cohesive team
- Partnering with the Field Marketing teams to provide planning guidance across mass affordability and digital offers
- Supporting OPNAD and committee stakeholder engagement through co-management of DVT (Digital Value Team)
- Developing OPNAD and O/O facing presentations and supporting sell-in of OPNAD Digital Value tactics
- Working with TMS on evaluating local digital offers on a monthly basis and providing guidance to the Field
- Working in close partnership across Marketing sub-teams, as well as RGM and SIP
Qualifications
Qualifications
- Bachelor’s Degree in Marketing or Business, or related field
- 5+ years of proven experience working across marketing, operations, or other business disciplines
- Intellectually curious: Interested in digging into questions and problems affecting the business to identify insights that will drive growth and business improvement
- Influential and collaborative: Able to engage with others, within teams, across functions, and across levels to drive business outcomes
- Commercially-driven: Demonstrated understanding of the business/P&L and how McD’s makes money
- Inclusive: Open to others’ points of view and able to collaborate with others across differences
- Excellent project and time management capabilities: Ability to manage and prioritize simultaneous workstreams with an organized approach to ensure results are delivered on-time and on-scope
- Strong communicator (oral and written): Can take complex topics and develop clear narratives that can be catered to different audiences
- Comfortable with ambiguity: Able to successfully operate in environments where there is not a clearly established playbook or process; comfortable with bringing definition to ambiguous topics or questions
- Willingness and ability to live the McDonald’s values every day: Serve, Inclusion, Integrity, Community, and Family
Compensation
Bonus Eligible: YES
Long - Term Incentive: YES
Benefits Eligible: YES
Salary Range
The expected salary range for this role is $112,860.00 - $143,900.00 per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.
Additional Information:
Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.
Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.
Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.
McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.
McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.
Nearest Major Market: Chicago