Senior Manager, Business Insights & Digital Strategy

Company Description

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Job Description

The Senior Manager, Business Insights & Digital Strategy is responsible for partnering with US Marketing and Global RGM in defining and executing Personalized (Segmented) Offers to fit into the holistic Marketing Plan & RGM Strategy. In addition, the Sr Manager, Business Insights & Digital Strategy builds the business case and performs the post analysis, partnering closely with US Marketing on the overall strategy and reporting on the business case and performance to key stakeholders. 

Duties

• Supports overall Digital Economics including annual assessment of digital P&L and incremental cash flow impact as well as return on spend
• Calculates ROI for components of various digital offers and loyalty and recommends adjustments to offer strategy based on data
• Support Personalized Value Mission
• Strategic thought partner of Digital Business
• Tactic/initiative business case development and post reporting to key stakeholders
• Provides continued support to various key Digitally-focused Committees

Qualifications

• 5 years minimum experience required 
• Bachelor’s Degree in Accounting or Finance required; MBA or Masters in Finance, Economics, Math preferred 
• Analytic Insight: Capability and experience analyzing large amounts of data using multiple data sources, develop analysis templates/tools and synthesize various learnings into actionable recommendations 
• Knowledge of pricing and promotion dynamics, multi-tier pricing environment, long term impact of pricing decisions 
• Advanced Excel and PowerPoint skills required. Experience working with Tableau and/or other data visualization 

Compensation

Bonus Eligible: This position is eligible for a bonus, calculated based on individual and company performance.

Long - Term Incentive: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.

Benefits Eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.