Senior Manager, Business Insights
Date: May 6, 2025
Location: Chicago, IL, US, 60607
Company: McDonald's Corporation
Company Description:
McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.
At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.
Job Description
The Senior Manager, Digital Business Insights sits within Global Strategic Insights and Delivery, specifically working on the Marketing Intelligence team. This individual will own strategic advisory support to accelerate our global digital marketing strategies and initiatives. The successful candidate will have a deep understanding of digital marketing performance measurement, market trends and consumer behavior to provide focused reporting and analysis, culminating in insights and illumination to our digital marketing stakeholders.
This role requires excellent analytical skills, strong business acumen and the ability to effectively influence findings into action. In addition, the ideal candidate must display servant leadership traits with natural curiosity, penchant for connecting the dots, and a thirst for problem-solving. This role will report to the Senior Director, Global Business Insights and will have a direct report.
Duties
- Strategic advisory leadership: Proactively engage with global digital marketing decisionmakers as a strategic thought partner, ensuring they have a solid pulse on performance, diagnosing complex problems, and identifying priority opportunities
- Data analysis: Detect, evaluate, and communicate impactful insights utilizing various internal and syndicated industry, consumer, experience, and sales performance data sources; lead efforts on root cause analysis, test & learn, initiative evaluation, opportunity sizing, with specific focus on measuring incrementality and CLV
- Reporting: Oversee the production and continuous enhancement of functional and executive-level reporting on digital business health
- Enterprise BI leadership: Promote “One McDonald’s Way” of KPIs, measurement design and metric definitions; support efforts to drive standardization, alignment, and adoption across global and market organizations
Qualifications
- Bachelor’s degree in a related field, preferably a quantitative field
- Proven experience in business analytics, management consulting or equivalent analytical roles
- Subject-matter expertise in digital marketing measurement including test & learn, incrementality, and customer lifetime value for CRM and Loyalty programs
- Strong data visualization, communication and presentation skills to present findings and influence best decisions
- Business-oriented mindset with a deep understanding of business drivers and value-creation
- Ability to independently own and drive workstreams, balancing demands and deadlines, and managing competing and changing priorities with multiple stakeholders across different global functions and markets
- Strong experience working with large data sets and using advanced analytical tools such as SQL, Excel, PowerPoint, data prep tools (e.g., Alteryx) and data visualization (e.g., Tableau, PowerBI)
Salary Range
The expected salary range for this role is $149,260 - $190,310 per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.
Competencies
Additional Information:
Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.
Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.
Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.
McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.
McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.
Nearest Major Market: Chicago