Sr Director, Media

Department Overview

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. As the global leader in the food service industry, our legacy of innovation and hard work continues to drive us.

From drive thru updates to delivery to mobile order and pay, we are innovating quickly and growing. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

We are enjoying the flexibility of a hybrid work model, in which employees spend part of their week connecting with co-workers in our state-of-the-art headquarters.

We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone. We are interested in people who enhance our company culture: Does this role interest you? We encourage you to apply even if you don’t meet every single requirement!

Duties

The Customer Engagement and Experience team nurtures profitable customer relationships through meaningful engagements and seamless experiences by leveraging data, innovation, and technology.

As the Sr Director of Media, you’ll lead the allocation of the full US McDonald’s media spend and determine how we reach out priority customers through paid channels.  You’ll evolve our go-to-market plans and ensure we’re making data-led decisions to drive growth for the total business and the right level of support for our marketing priorities.

You will also:

• Oversee US McDonald’s media budget inclusive of system media strategy, initiative media strategy and partner/marketplace investment strategy
• Lead annual planning for media including guiding decisions on how we resource marketing and business priorities
• Enable strategies that allow us to improve our return on system marketing investment year-over-year
• Assist agency teams in negotiations with longer-term, major partners
• Co-own key operator stakeholder committee with heavy influence on overall marketing plan engagement with operator leaders
• Partner alongside brand & content team and owned channel team in developing go-to-market plans and audience strategies
• Coach and develop the Media team for growth while fostering a culture of marketing excellence

Qualifications

• Bachelor’s Degree in Marketing or Business, or related field; MBA-preferred
• 10+ years of proven paid media experience (either client-side or agency-side) with track-record of building industry-leading strategies and driving strong ROI
• Leadership proficiency—experience leading large teams and developing people; skilled at influencing cross-functionally
• Comfort engaging with executives
• Basic knowledge of adtech/martech to enable stronger strategies and learnings

Compensation

Bonus Eligible: YES

Long - Term Incentive: YES

Benefits Eligible: YES

Salary Range

The expected salary range for this role is $222,000 - $289,000 per year
 
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.