Sr Manager, Communications

Department Overview

We’re looking for a Senior Manager, Brand Communications to join the team behind the reintroduction of the Snack Wrap, the launch of the Minecraft Movie Meal, and Grimace’s unforgettable birthday celebration – campaigns that drive business impact while building relevance, affinity, and awareness for one of the most iconic brands in the world. As part of the Culture & Engagement team within Brand Communications, this role leads innovative PR strategies and campaigns that earn the brand’s place in culture.

Responsibilities

• Partner with the Director of Brand Communications to shape and execute strategic initiatives that advance US Impact priorities
• Reimagine the brand’s earned-led strategy to authentically engage multicultural audiences and shift brand perception
• Lead a cross-functional team of managers and supervisors to execute integrated PR campaigns that are culture-driving, buzzworthy, and uniquely McDonald’s.
• Effectively manage agency partners, driving clarity, collaboration, and alignment to empower insight-driven, bold creative ideas
• Build trusted relationships with cross-functional partners including marketing, menu, strategy, impact, field, supply chain, and legal
• Represent Brand Communications at key leadership meetings and system convenings, including close partnership with McDonald’s Owner/Operators
• Oversee a multi-million dollar budget, strategically allocating internal and external resources and leading the scoping and agency review process in close collaboration with procurement
• Ensure campaigns deliver measurable results aligned with key performance indicators and business objectives
• Develop at least one direct report, coaching them through campaign execution and supporting their professional growth
• Handle strategy pivots and ad-hoc requests with enthusiasm and a strategic mindset
• Domestic travel required 1–2 times per quarter

Qualifications

• 8+ years of relevant communications experience in-house or at an agency, including external stakeholder engagement, earned media, influencer relations and multicultural communications 
• Keen ability to develop insight-led ideas that earn media coverage and capture consumer attention
• Deep understanding of diverse cultural audiences and the ability to leverage cultural insights to inform and elevate communications strategies. 
• Proven track record of leading cross-functional teams and agency partners to deliver high-impact work 
• Agile and resilient, with the ability to navigate ambiguity and drive outcomes in dynamic environments
• Exceptional storytelling skills, with strong written and verbal communication skills and the capacity to distill complex issues for varied audiences 
• Self-starter with a results-oriented mindset and the ability to manage multiple projects simultaneously, even in undefined or evolving circumstances
• Strong advisory skills with the ability to provide credible counsel to senior leaders
• Thrives in fast-paced settings; collaborative, flexible, and committed to meeting deadlines
• Bachelor’s degree from an accredited college or university 

Compensation

Bonus Eligible: Yes

Long - Term Incentive: Yes

Benefits Eligible: Yes

Salary Range

The expected salary range for this role is $129,800 - $165,490 per year
 
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Competencies