Sr Manager, Marketing Measurement & Optimization
Date: Sep 23, 2025
Location: Chicago, IL, US, 60607
Company: McDonald's Corporation
Company Description:
McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.
At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.
Department Overview
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Duties
The Manager of Marketing Measurement and Optimization is responsible for leading Global Insights marketing measurement projects and will be responsible for running and elevating large existing measurement projects, working with several different vendors, both analytics firms and media agencies. Additionally, the role will focus heavily on translating data results into meaningful marketing and business insights, with principles and recommendations to inform strategic marketing plans and campaign development for Global campaign and for the McDonald’s top markets.
This role is also responsible for analyzing McDonald’s performance in comparison to the QSR industry to identify and explain industry factors impacting our campaign performance & to share, with Marketing Leadership, opportunities and threats uncovered to inform key decisions during Global campaign development.
Success is measured by Marketing teams adopting the recommendations and putting them into action, leading to measurable business outcomes such as marketing driven sales and return on marketing investment. Other successful outcomes will be the broader education of McDonald’s System on marketing measurement learnings and focusing them on metrics that matter.
Qualifications
- 4-7 years of marketing analytics or digital analytics experience. Media experience or Data science background are strong pluses.
- Having worked extensively with MMM (Marketing Mixed Modeling) is strongly desired (from either a strategic or modeling perspective)
- Strong quantitative & qualitative analysis skills, including being able to perform your own analysis given a set of raw data and have strong data visualization skills
- Strong technical skills; proven ability to work with and influence analytic teams with good understanding of how marketing measurement methodologies work and working knowledge of what measurement solutions are the best option to answer different types of marketing questions
- Experience translating behavioral data and MMM data outputs into narrative-lead data stories with marketing insights and creating business recommendations
- Superior interpersonal, written, and verbal communication skills
- Experience leading cross-functional teams and managing direct or indirect reports to achieve organizational goals
- Curious, task-oriented, and a self-starter, with a proven track record of “getting things done”.
- Customer-centric mindset with a passion for discovering consumer behavior, trends, and opportunities for innovation
Compensation
Bonus Eligible: EDIT
Long - Term Incentive: EDIT
Benefits Eligible: EDIT
Salary Range
The expected salary range for this role is $129,800.00 - $165,490.00 per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.
Competencies
Additional Information:
Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.
Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.
Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.
McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.
McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.
Nearest Major Market: Chicago