Supervisor, RMHC Communications

Department Overview

Position Purpose | The Ronald McDonald House Charities® (RMHC®) Marketing and Communications team is responsible for the development and execution of the organization’s global marketing and communications strategies.  Within that area of responsibility, the team oversees the RMHC brand including compliance, consistency, positioning and communication across the entire RMHC Chapter system in 62 countries and regions.  The Marketing & Communications team creates the brand strategy and guidelines while serving as a brand consultant for the individual Chapters. In addition, the team executes Global tactics that support and increase awareness for the brand and the RMHC mission.  Global tactics include: planning, development and implementation across paid, owned and earned media; direct response marketing and fundraising efforts - including email and direct mail, digital and social media content and campaign creation; public relations; crisis communication; advertising; content management across the rmhc.org website; and corporate marketing activation.  The team also manages the interface between RMHC and the McDonald’s Global/U.S. marketing and communications relationships to ensure continuity and promote co-brand building.

Duties

• In partnership with the Manager, Communications – develop and implement compelling PR and social media strategies, campaigns and content that align with the RMHC brand strategy and increase visibility of the mission
• Align content plans across social media, external media, influencers and donor communications
• Oversee the RMHC Global social media messaging and content approach based on insights and business priorities
• Develop annual social media goals and KPIs to evaluate the program’s success and recommended optimizations
• Oversee the social media reporting process by tracking posts on a monthly and campaign-specific basis
• Develop social media guidelines and resources for the RMHC system and partners
• Manage and execute on a strategic social media approach for the RMHC leadership team
• Collaborate with members of the RMHC Development team on PR programs, social media campaigns and event communications for corporate partners and suppliers
• Support new corporate partner communications ideation and activations
• Support McDonald's PR-related programs, storytelling opportunities and communications on co-branded campaigns
• Review and draft press releases and announcements about corporate partners, suppliers and McDonald’s partnerships
• Partner with the McDonald’s Story Lab team to amplify partnership across channels
• Develop briefing materials, scripts, presentations and talking points for RMHC leadership engagements with corporate partners, suppliers and McDonald’s
• Support and research events, conferences and speaking engagements for RMHC leadership
• Provide support for RMHC Chapters on communications related questions
• Support PR and earned media opportunities

Qualifications

• 3+years relevant communications expertise that incorporates external (stakeholder, social media, influencer, consumer) and internal comms
• Nonprofit experience preferred
• Agile and resilient to drive outcomes
• Natural storyteller with excellent written and oral communications skills, including an ability to convey complex issues in a clear and concise manner to a variety of audiences
• Demonstrated ability to effectively and efficiently work collaboratively
• Self-starter with strong sense of initiative, focused on results; ability to manage multiple, simultaneous projects
• Strong advisory skills with the ability to offer credible advice to senior leaders
• Ability to thrive in fast-paced environments, while being flexible, collaborative and deadline-driven
• Energy and passion for the RMHC mission

Compensation

Bonus Eligible: Yes

Long - Term Incentive: No

Benefits Eligible: Yes

Salary Range

Salary Ranges-$75,700.00 - $94,620.00