People Experience & Employee Engagement Intern

Ingredients of this Job

At McDonald's Belgium, our people are at the heart of everything we do. Every day, thousands of restaurant employees help create great moments for our customers.

To strengthen employee engagement across our restaurants, we are looking for a passionate and creative intern to join our People Experience team and support two exciting initiatives:

• 🚀 McD Connect, our employee engagement internal platform
• 🌟 The Brand Ambassador Program, our community of employee advocates across Belgium

If you're interested in HR, communications, employer branding, community management and employee experience, this internship is for you.

As a People Experience & Employee Engagement Intern, you will help create engaging experiences that inform, connect and inspire restaurant employees across Belgium.

You will support the day-to-day management of McD Connect and contribute to the growth of our Brand Ambassador community while also working on broader People Engagement initiatives.

Your Menu

📱 Internal Communication & Employee Engagement

• Create, schedule and publish engaging content for employees across internal communication channels.
• Support the development of communication campaigns that increase awareness, participation and engagement.
• Help bring company culture, people initiatives and employee stories to life through creative storytelling.
• Monitor employee interactions, feedback and trends to help strengthen engagement.
• Support the onboarding and adoption of new users on internal communication platforms.
• Help manage community engagement activities and employee communication moments throughout the year.

🌟 Social Media & Brand Ambassador Program

• Support the recruitment, onboarding and engagement of employee Brand Ambassadors across Belgium.
• Coordinate ambassador activations, challenges, campaigns and recognition initiatives.
• Monitor ambassador participation and support the growth of the community.
• Collect employee-generated content and success stories from restaurants.
• Support the creation of social media content showcasing employee experiences and company culture.
• Track social media activity and help identify opportunities to increase visibility and engagement.

📊 Analytics & Insights

• Monitor engagement KPIs across communication channels and employee engagement initiatives.
• Analyze content performance, participation trends and community engagement.
• Transform data into actionable insights and recommendations.
• Support the preparation of reports, dashboards and presentations for leadership teams.
• Gather employee feedback and market best practices to continuously improve employee experience initiatives.

🚀 Project & People Experience Support

• Support the design and deployment of People Experience, Employee Engagement and Employer Branding initiatives.
• Coordinate projects across HR, Marketing and Communications teams.
• Assist with campaign planning, project follow-up and stakeholder coordination.
• Support the organization of events, activations and employee experience initiatives.
• Contribute to special projects aimed at enhancing company culture, employee engagement and employer reputation.

About you

We're looking for someone who is:

• Currently studying Human Resources, Communication, Marketing, or a related field.
• Passionate about employee engagement and company culture.
• Creative and comfortable creating content for digital platforms.
• Organized, proactive and eager to learn.
• Curious about employer branding and community management.
• Comfortable working with Microsoft Office and digital collaboration tools.

Language Skills

• Fluent in French and/or Dutch.
• Good working knowledge of English.

Nice to have

• Experience with social media or content creation.
• Canva, or similar tools.
• Interest in analytics and reporting.

What you'll learn

During this internship, you'll gain hands-on experience in:

✅ Employee Experience

✅ Internal Communications

✅ Employer Branding

✅ Community Management

✅ HR Project Management

✅ Employee Engagement Analytics

What we have to offer you

• A great opportunity to grow professionally and develop practical skills;
• 30% discount on all McDonald’s products just for you;
• Working for an innovative and people-oriented Belgian SME, backed by a strong and leading multinational;
• A smile on your face every single working day.