Digital Merchandising Manager

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Date: 10 Nov 2025

Location: THORNLEIGH, NSW, AU, 2120

Company: McDonald's Corporation

McDonald’s Australia is the largest quick service restaurant operation in the country. Fondly known as “Macca's”, we have been a household name in Australia for over 50 years, we believe that our customers are the heart and soul of everything we do and make it our mission to make every moment count! As an employer of choice winner time and time again, working with us means taking pride and having fun along the way; while growing and developing your career in a dynamic and supportive environment.

Could you be our next Digital Merchandising Manager?

Are you passionate about creating seamless and engaging customer experiences across digital and in-store platforms? Are you passionate about creating seamless and engaging customer experiences across digital and in-restaurant platforms? We have an exciting opportunity for a Digital Merchandising Manager who will be at the forefront of how customers experience McDonald’s across our digital and in-restaurant touchpoints. This role is a unique blend of strategic thinking and hands-on execution, where you’ll lead content production and strategy across campaigns and channels to deliver a consistent and compelling customer journey.

What can you expect on a day-to-day basis?

  • Acting as the go-to expert for digital merchandising, guiding teams on best practices and content performance
  • Delivering integrated marketing campaigns that drive engagement and brand consistency
  • Managing agency and vendor relationships to ensure timely, high-quality content delivery
  • Supporting the rollout of new in-restaurant digital experiences aligned with business goals
  • Analysing campaign performance and customer insights to drive continuous improvement
  • Contributing to digital experience initiatives across CRM, eCommerce, and new digital launches

Your keys to success:

  • 5+ years’ experience in marketing or digital roles
  • Strong retail and merchandising expertise, ideally within QSR or retail environments
  • Experience managing both in-store and digital merchandising channels (e.g. kiosks, menu boards, app, web)
  • A data-driven mindset with the ability to optimise content based on performance insights
  • Proven ability to manage multiple stakeholders and build trusted relationships
  • Excellent communication, organisation, and project management skills
  • A degree in marketing or a related field is desirable

Relish in the Macca’s difference when you join the Golden Arches:

  • Competitive Remuneration Package. We offer a total reward package of base salary, health care and a bonus incentive plan.
  • 5 Weeks of Annual Leave. Switch off and recharge or explore your passions outside of work with an additional week of annual leave each calendar year.
  • Highly Flexible Work Environment. Our teams have embraced a hybrid working model, balancing working remotely and connecting in the office to support our people and how they best add value.
  • Birthday & Volunteer Leave. Enjoy a day-off during your birthday month and 3 days annually to volunteer for a registered charity you are passionate about.
  • Ongoing Professional Development.  We are committed to developing our people by investing in leadership programs and free access to LinkedIn Learning.
  • Modern Office with Sustainable Amenities. Newly revamped office located in Thornleigh featuring the latest technology and electric car chargers to support eco-friendly commuting.
  • Macca’s Staff Discount & Retail Discounts. Enjoy discounted Macca’s at any restaurant across Australia and access to hundreds of retail discounts.
  • Access To Our 24/7 Wellbeing Partner (Sonder) For You & Your Immediate Family. Using the Sonder app, access free and confidential safety, medical and mental health support via chat or phone with accredited professionals.
  • A Fun & Vibrant Culture. Immerse yourself in local and Macca’s only events and experiences from day one of working with us.

At Macca’s, our doors are open to everyone, and we live by our Golden Rule: treating everyone with dignity, fairness and respect, always. We’re committed to building a safe, inclusive and welcoming workplace where everyone feels valued and empowered - it’s our people who make us Macca’s.

 

As an equal opportunity employer, we strongly encourage applications from people of all backgrounds, identities and experiences. If you have a disability, illness or injury and need adjustments during the recruitment process, we’re here to help, just reach out to start the conversation.