Loyalty & CRM Manager
Date: Aug 21, 2024
Location: THORNLEIGH, NSW, AU, 2120
Company: McDonald's Corporation
McDonald’s Australia is the largest quick service restaurant operation in the country. Fondly known as “Macca's”, we have been a household name in Australia for over 50 years, we believe that our customers are the heart and soul of everything we do and make it our mission to make every moment count! As an employer of choice winner time and time again, working with us means taking pride and having fun along the way; while growing and developing your career in a dynamic and supportive environment.
Duties
Could you be our next Loyalty & CRM Manager?
The Marketing Team have an exciting opportunity for a Loyalty & CRM Manager role who will set the strategy and work with the team and agencies to deliver on both planning and execution. You’ll use your strong understanding of business and customer drivers and will leverage your skills to contribute to these metrics. The role is fast paced and plays a key part in continually optimising the identified customer experience to deliver both customer and business outcomes. From working with cross functional teams internally, to guiding external agencies to ensure we’re leveraging our customer data to fuel campaign and business performance.
What can you expect on a day-to-day basis?
• Localising the Loyalty (MyMacca’s Rewards) strategy, roadmap, execution and measurement
• Customer Lifecycle strategy and enrichment roadmap
• Overseeing the CRM manager to ensure effective delivery of our campaigns
• Customer Data strategy and enrichment roadmap, execution and measurement
• Ability to identify the most efficient customer interaction approaches & prioritise them accordingly
• Presenting and communicating ongoing opportunities that put the customer at the heart of decisioning whilst balancing and ensuring tangible business value
• Being a proactive custodian to drive customer data through the marketing tactical plan
• Proactively monitoring and reporting on progress and performance against agreed deliverables to ensure quality of outcomes and seamless integration with other project streams
• Monitoring industry trends and new product offerings to stay up to speed and ahead of the competition
• Ensuring brand and ethical standards are maintained
• Working with various agencies to ensure high performance and quality
Qualifications
Your keys to success:
• Able to work collaboratively in a team environment
• Organised, strong time management skills and proactive
• Strong in interpersonal relationship skills
• Solid project management skills with a demonstrable record of overseeing and delivering multiple projects on time and on budget
• Worked in medium to large organisations, with the ability to execute large digitally led programs of work
• A results-driven individual with the ability to meet goals and targets
• Ability to work with direct agencies
• Proficient in Microsoft Office and various reporting tools
• Strong understanding of customer data sets including: Transactional, behavioural and attitudinal
• 5+ years of proven experience delivering Digital programs of work that are centred around customer data and ones that drive tangible commerce outcomes
• A degree within a marketing or technical subject area required
Relish in the Macca’s difference when you join the Golden Arches:
- Competitive Remuneration Package. We offer a total reward package of base salary, health care, long-term incentive share program and a target incentive bonus plan.
- A Fun & Vibrant Culture. Immerse yourself in local and Macca’s only events and experiences from day one of working with us.
- 5 Weeks of Annual Leave. Switch off and recharge or explore your passions outside of work with an additional week of annual leave each calendar year.
- Highly Flexible Work Environment. Our teams have embraced a hybrid working model, balancing working remotely and connecting in the office to support our people and how they best add value.
- Birthday & Volunteer Leave. Enjoy a day-off during your birthday month and 3 days annually to volunteer for a registered charity you are passionate about.
- Ongoing Professional Development. We are committed to developing our people by investing in leadership programs and a world class learning and development offering that propel you to achieve your career goals.
- Macca’s Staff Discount & Retail Discounts. Enjoy discounted Macca’s at any restaurant across Australia and access to hundreds of retail discounts.
- Access To Our 24/7 Wellbeing Partner (Sonder) For You & Your Immediate Family. Using the Sonder app, access free and confidential safety, medical and mental health support via chat or phone with accredited professionals.
As an equal opportunity employer, we strongly encourage applications from people of all backgrounds, ethnicities, cultures and experiences. We strive to make every moment through the recruitment process a feel-good moment for everyone. Let us know if we can provide any reasonable accommodations to enable you to participate in the job application and interview process, if you'd like