Senior Brand Manager

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Date: 13 Apr 2026

Location: THORNLEIGH, NSW, AU, 2120

Company: McDonald's Corporation

McDonald’s Australia is the largest quick service restaurant operation in the country. Fondly known as “Macca's”, we have been a household name in Australia for over 50 years, we believe that our customers are the heart and soul of everything we do and make it our mission to make every moment count! As an employer of choice winner time and time again, working with us means taking pride and having fun along the way; while growing and developing your career in a dynamic and supportive environment.

Could you be our next Senior Brand Manager?

At McDonald’s Australia, our marketing doesn’t just launch campaigns, it shapes culture, sparks conversations and creates moments millions of Australians genuinely love. From iconic brand platforms to culturally relevant campaigns, our work reaches over 1.8 million customers every single day. Now, we’re looking for a Senior Brand Manager to join our high‑performing Marketing team and help drive the next chapter of one of the most recognisable brands in the world. In this role you’ll lead the development of brand strategy and bring it to life through integrated campaigns that balance commercial impact with long‑term brand love. Our ideal candidate is someone who thrives on influence, collaboration and creativity, working closely with agencies, franchisees and senior leaders across the business to deliver work that truly matters.

What you can expect on a day-to-day basis:

  • Leading brand strategy and planning across your portfolio, setting clear direction that balances short‑term commercial performance with long‑term brand love
  • Bringing big ideas to life, working with creative, media and production agency partners to deliver integrated campaigns and always‑on activity that shows up in everyday Australian life
  • Collaborating across the business, partnering with teams like Operations, Supply Chain, Finance and Consumer Insights to ensure campaigns are executable, relevant and impactful
  • Acting as the voice of the customer, using insights, data and cultural understanding to shape brand storytelling that feels authentic, contemporary and emotionally engaging
  • Owning end‑to‑end campaign delivery, from early concept and briefing through to launch, optimisation and post‑campaign evaluation
  • Managing marketing budgets with confidence and commercial rigour, ensuring spend is effective, efficient and on track
  • Tracking performance and learning fast, using results to optimise activity, solve problems and continuously raise the bar
  • Influencing and leading without authority, building strong relationships with senior stakeholders, franchisees and partners
  • Contributing to a high‑performing team, sharing knowledge, lifting capability and helping shape the future of Macca’s Marketing.

Your keys to success:

  • Proven experience leading brand strategy, integrated campaigns and always‑on marketing within a complex, fast‑moving environment
  • A demonstrated ability to translate strategy into standout, culturally relevant execution that resonates with consumers and builds long‑term brand love
  • Strong commercial judgement, with the ability to balance short‑term performance with long‑term brand equity
  • Experience working cross‑functionally, confidently partnering with teams such as Operations, Supply Chain, Insights and Finance to deliver executable, impactful marketing
  • Confidence leading and influencing a broad stakeholder group, including senior leaders, agency partners and franchise or customer‑facing stakeholders
  • Excellent communication skills — able to simplify complexity, tell a compelling story and bring others on the journey
  • Strong project management capability, with the capacity to manage multiple priorities, budgets and timelines without losing momentum
  • A proactive, solutions‑focused mindset with a genuine curiosity to learn, improve and raise the bar

Relish in the Macca’s difference when you join the Golden Arches:

  • Competitive Remuneration Package. We offer a total reward package of base salary, health care, long-term incentive share program and a target incentive bonus plan.
  • 5 Weeks of Annual Leave. Switch off and recharge or explore your passions outside of work with an additional week of annual leave each calendar year.
  • Flexible Work Environment. Our teams have embraced a hybrid working model, balancing working remotely and connecting in the office to support our people and how they best add value.
  • Modern Office with Sustainable Amenities. Newly revamped office located in Thornleigh featuring the latest technology and electric car chargers to support eco-friendly commuting. 
  • Paid Parental Leave. We proudly support growing families with paid parental leave top-up options, helping you take the time you need while maintaining financial stability.
  • Birthday & Volunteer Leave. Enjoy a day-off during your birthday month and 3 days annually to volunteer for a registered charity you are passionate about.
  • Ongoing Professional Development.  We are committed to developing our people by investing in leadership programs and free access to LinkedIn Learning.
  • Macca’s Staff Discount & Retail Discounts. Enjoy discounted Macca’s at any restaurant across Australia and access to hundreds of retail discounts.
  • Access To Our 24/7 Wellbeing Partner (Sonder) For You & Your Immediate Family. Using the Sonder app, access free and confidential safety, medical and mental health support via chat or phone with accredited professionals.
  • A Fun & Vibrant Culture. Immerse yourself in local and Macca’s only events and experiences from day one of working with us.

At Macca’s, our doors are open to everyone, and we live by our Golden Rule: treating everyone with dignity, fairness and respect, always. We’re committed to building a safe, inclusive and welcoming workplace where everyone feels valued and empowered - it’s our people who make us Macca’s.

 

As an equal opportunity employer, we strongly encourage applications from people of all backgrounds, identities and experiences. If you have a disability, illness or injury and need adjustments during the recruitment process, we’re here to help, just reach out to start the conversation.