Specialist, Digital Engagement

The Opportunity

How would you like to work for the #1 quick service restaurant operation in the world?! We currently have an opportunity for a Marketing Specialist, to join our team at the Toronto Corporate Office, working in a hybrid environment.  If you thrive in a fast-paced environment filled with non-stop action, then this role is for you!

Who You Are

You have the ability to build strong relationships and work collaboratively in a team environment with both internal and external parties. You love to solve problems and can think critically to make the right decisions.  You have strong analytical, organizational and planning skills to move the company forward and make an impact on strategic initiatives. You are a change agent, with strong communication skills who can effectively support our system in a fast paced and agile environment. This posting is for an exisitng position.

Duties

In addition to following McDonald’s policies and procedures, principal accountabilities include, but are not limited to:

• Primary responsibility is to assist the Senior Marketing Manager, Digital on our McDelivery & Monopoly portfolios.

• Digital and Delivery is a key pillar of our strategy. This team works closely with our internal cross-functional teams, to include Delivery in larger brand moments.
• The team also partners and connects with our third party operators (Uber, DoorDash & Skip) regularly to drive sales and guest counts on Delivery.
• We work closely with our Business Insights team to analyze our Delivery performance and report to the Canadian Senior Leadership Team and Owner Operators.
• Monopoly is a game Canadians love to play and look forward to every year! This team works closely with our internal cross-functional teams to supply plan, support key food categories, and execute the program with operational excellence. 

• To support the portfolios includes responsibilities such as:
  • Responsible for internal review and approval of marketing assets, to ensure they adhere to brand standards & legal regulations, and developing communication for the field to ensure proper understanding of marketing promotions and flawless execution
  • Liaison with cross-functional teams, developing strong relationships to lead, persuade and listen to support the execution of marketing campaigns and launches, facilitating and influencing the cross-functional team and managing the collaborative process (Ops, Deployment, Restaurant Execution & Comms, Supply Chain, Legal, Menu, Owned Channels – CRM/Retail)
  • Work with Consumer and Business Insights teams to understand category opportunities, consumer needs, and identify opportunities to drive sales and visits
  • Support of admin duties: billing, file management, internal communications, research, organizing project background information.

Qualifications

• Experience:
  • 2-3 years of marketing experience in consumer retail or service marketing, or agency
  • Digitally savvy with understanding in how to reach consumers in a world where we need to earn attention.
  • Creative thinker that is customer focused.
• Education: Degree in Marketing preferred.

• Collaboration and communication: Strong written and verbal communication skills to act as a liaison, work efficiently, listen effectively, and build relationships with key stakeholders.
• Self-starter: Takes initiative to work independently on day-to-day priorities and planning for future needs with a solution-oriented mindset. Ability to think ahead and anticipate issues, creative problem solver, and critical thinker.
• Agility: Must have good organizational skills, be detailed-oriented, and can prioritize and manage multiple tasks. Thrives in a highly fast-paced environment.
• Technical skills: Proven Experience in Microsoft Word, Excel, and PowerPoint.

Salary Range

The expected salary range for this role is $61,440 - $81,919 per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.