Sr Manager, Field Marketing

The Opportunity

At McDonald’s Canada, we bring our brand to life by driving business growth and creating meaningful moments for our customers, communities, and Owner/Operators. We’re looking for a Senior Marketing Manager to lead Ontario and Atlantic Canada, where regional marketing plays a critical role in delivering local business results and enabling national priorities. This role owns the regional marketing agenda across two diverse markets, setting strategy, leading cross-functional delivery, and ensuring programs are operationally executable and performance-driven. You will be accountable for regional planning, prioritisation, and outcomes, including translating insights into action, shaping integrated plans with internal partners, and guiding agency teams to deliver best-in-class work. You’ll serve as a senior advisor to Owner/Operators and regional leadership, balancing brand stewardship with local market needs and making clear recommendations that drive growth.

You’ll be a strategic leader, trusted partner, and connector, working across teams, with Owner/Operators, leadership forums, and agency partners, to deliver marketing programmes that drive growth and strengthen the McDonald’s brand in the regions.

If you love strategy, collaboration, and seeing your ideas come to life in restaurants and communities, this role is for you.

This posting is for a new role.

Duties

Scope & Accountabilities: Regional Marketing Strategy and Activation
· Own the regional marketing strategy and annual/quarterly plan for Ontario and Atlantic Canada, grounded in customer and business insights and aligned to national priorities.

· Translate national campaigns into regionally relevant, integrated plans (media, restaurant execution, digital, local activation) and identify where distinct regional programmes are required, bringing forward clear trade-offs and recommendations.

· Establish a performance management cadence for both regions: define success metrics, monitor results, share learnings, manage risks, and optimise plans based on data, insights, and Owner/Operator feedback.

Strategic Scope and Leadership Accountability
· Leads the Ontario & Atlantic regional marketing agenda, shaping priorities, trade-offs, and sequencing in alignment with national strategy. Exercises autonomy over day-to-day decisions within the approved plan and budget, including regional channel mix, timing adjustments, operational tactics, and agency deliverables. Elevates material changes in scope, strategy, or investment to the Director, Field Marketing for approval.

· Serves as the senior marketing leader for the region, acting as a trusted partner to regional leadership and Owner/Operators. Builds alignment, balances diverse perspectives, and drives decisions that deliver both regional relevance and enterprise impact.

· Provides strong regional governance and decision leadership, proactively identifying risks, resolving cross-functional challenges, and escalating decisions with clear options, implications, and recommendations.

· Sets the strategic direction while enabling strong execution, delegating workstreams as appropriate and maintaining accountability for overall strategy, alignment, quality, and results.

· Sets the bar for regional agency partners, establishing clear expectations and ensuring work consistently reflects brand standards, drives impact, and delivers operational excellence.

Be a Connector Across the System
· Lead cross-functional alignment across Operations, Menu, Finance, Digital, Brand, Media, Insights, and Supply Chain—ensuring roles, timelines, and deliverables are clear and execution is set up for success.

· Represent Marketing in regional leadership forums and governance; influence decisions by connecting marketing plans to business performance and operational realities.

· Champion a “one team” approach—ensuring national strategies are protected while regional needs are surfaced early, escalated appropriately, and translated into executable plans.

Partner with Owner/Operators
· Develop and maintain senior, trust-based relationships with Owner/Operators and leadership across Ontario and Atlantic Canada.

· Act as a strategic marketing advisor, bringing insights, options, and recommendations that balance brand consistency, customer needs, and local business realities.

· Lead communication, engagement, and change management for marketing programmes through regional meetings, councils, and ongoing system communications.

Drive Execution & Results
· Own end-to-end delivery of the regional marketing portfolio, from planning through execution and post-analysis, ensuring excellence in timing, quality, and operational readiness.

· Track KPIs and programme performance, deliver concise readouts to leadership and Owner/Operators, and build a test-and-learn approach to improve future programmes.

· Ensure programmes are simple to execute in restaurants, supported with strong communications and tools, and aligned with Operations to remove barriers and drive consistent implementation.

Qualifications

• 8–10+ years of progressive marketing experience, ideally in QSR, retail or other multi-unit environments, with clear accountability for business outcomes.
• Proven experience leading marketing in a complex, matrixed organization and influencing senior stakeholders without direct authority.
• A strong strategic thinker who can connect marketing to business results.
• Confident influencing and collaborating across functions and senior stakeholders.
• Experienced in managing agency partners and integrated marketing programs.
• A clear communicator and storyteller who can bring people along.
• Organized, resilient, and comfortable balancing national direction with regional needs.
• A true team player, curious, collaborative, and passionate about building brands people love.

Salary Range

The expected salary range for this role is $111,999 - $159,998 per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.