Supervisor, Marketing

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Date: Sep 2, 2025

Location: Toronto, ON, CA, M3C 3L4

Company: McDonald's Corporation

Company Description:

 

At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.

The Opportunity

We are looking for a Social and Brand Supervisor who is culturally attuned with an equally creative and strategic mindset to join our team at the Toronto Corporate Office, working in a hybrid fast-paced environment. As a member of our team, you will be responsible for contributing to the development and overseeing comprehensive social and brand campaigns to help drive business results and breakthrough work for our brand and guests. 

 

Who You Are

You are someone who proudly is ‘chronically’ online and is passionate about all things social. The ideal candidate will have experience in social media, social strategy, social analytics (experience in Brandwatch a plus), external communications and national marketing campaigns. This role will work with our internal brand team to drive McDonald’s Canada campaigns and always-on social calendar from concept through execution in close partnership with our external agency partners to bring to life best-in-class content. 

Duties

In addition to following McDonald’s policies and procedures, principal accountabilities include, but not limited to: 

 

Execution of the Social strategy to drive engagement and meaningful connections with Canadians across all owned social media channels

  • Work with agency partners to ensure social content is delivering on strategy and coordinated with all areas of marketing and communications
  • Lead social-first campaigns that support McDonald’s goals for audience development, greater brand engagement, and brand affinity
  • Champion social-first creative – rooted in guest truths and platform behaviour
  • Measure and monitor success of social media initiatives, with support from agency team
  • Partner with the Marketing and External Communications teams to develop and implement integrated social media for marketing campaigns and communications initiatives
  • With the support of agency partners, monitor and identify opportunities for the brand to engage with content online
  • Collaborate with cross functional teams (brand, digital, PR, legal, agency partners, vendors) to bring campaigns to life across social
  • Drive new social strategies to promote channel growth across platforms (Instagram, Facebook, TikTok, Twitter, etc.)
  • Use social media analytics tools to track and report on performance, adjusting strategies for maximum engagement

 

 

Oversee the planning and execution of McDonald’s day-to-day social-media interactions with guests across a variety of social platforms

  • Manage an editorial calendar detailing planned social media interactions with McDonald’s customers.  Ensure that McDonald’s maintains a consistent voice and strategic message across important and emerging social media platforms
  • Protect and defend the McDonald’s brand by managing our monitoring dashboards (for risks, competitors and issues) and coordinating responses to any issues that arise in social ecosystems with external communications (partnering with guest relations, legal and government affairs for alignment)
  • Knowledge of current macro and micro trends, memes, platform updates, and cultural conversations

 

Support the execution of Brand campaigns (trust, affinity, community) within the national marketing calendar

  • Support strategic brief development, including all campaign details and vetting with internal stakeholders (legal, QA)
  • Support on creative execution with agency, providing consolidated feedback & direction and ensuring work is on brief
  • Partner with cross-functional teams (Consumer Insights, Menu, Operations, Comms, etc) to execute innovation projects with excellence.

Qualifications

  • Experience:
    • 2-5 years of relevant marketing or social experience
    • Proven experience supporting on content and social media strategies required to leverage social media to meet business goals and demonstrated ability to proactively participate in brand campaigns with both paid and organic content
    • Creative thinker that is customer focused.
  • Education: Bachelor's Degree in Marketing, Communications, or related field
  • Deep platform knowledge and cultural fluency—especially on TikTok, Instagram, and X
  • A passion for culture – expertise and genuine interest in emerging trends, media and cultural landscape now as well as what's next
  • Strong understanding of social algorithms, analytics, and best practices for content performance.
  • Proven track record of growing social communities over time
  • Experience and interest in influencer marketing campaigns and collaborating with creators to build brand affinity
  • Detail oriented, organized, and demonstrated ability to manage multiple priorities with a sense of urgency

Additional Information:

 

McDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.